D1-Discuss the legal and ethical constraints within the planned campaign

When creating an advert there are many legal and ethical constraints that you must consider one legal constraint that you must consider when creating an advert is copyright designs and patents act 1988 . If you want to use an image or piece of music that has had copyright placed on it you must ask the copyright holder permission. If you are told that you are not allowed to use it then you will have to use a different image or song in your advert. If you use something that had copyright on without permission then you can be sued and you will be made to take it out of your advert. To make sure I don't violate the copyright designs and patents act I will use royalty free music in my advert.

There are also many ethical issues to consider such as lying although it is not illegal to lie it is very unethical to do so this may make people lose faith in you as you are not trustworthy and because of this they then may decide to attend a different sixth form. As well as this if people find out that you lied in your advert you will be made to take it down by the ASA and this means that you have wasted your time creating an advert that you can’t use. Lying isn't illegal however Libel and Slander are illegal. If in any of my adverts I made a statement about another college that was damaging and untrue to their reputation I would be breaking the law so I cant do this.

If someone is in any of the footage or images that you use you must get their permission to use this image or footage. If people allow you to use the image or footage this is fine however if they say that you can’t then you will need to find another image. If you use the image even though people have not consented to being in it then they can appeal to have the advert taken down this then means that you will have to get a different image or retake some footage and make sure that no one is in the background.

All of the footage of Deyes high must be Deyes we can’t use pictures of other schools and say that they are Deyes high as this makes the school look untrustworthy and if the school appears like it can’t be trusted then people will not want to enrol at Deyes meaning that time has been wasted creating a advert that was not successful. You also will be asked to take the advert down if people find out that the school in the advert was not Deyes high.

All the students in the advert must be from Deyes high if you use actors it makes the school look untrustworthy and people wouldn’t go to a school that they don’t trust. You must also include people of different race and gender so that people see that the see that Deyes is an inclusive school this increases the chance that people will chose to enrol at Deyes high