M1- Evaluate different cross media advertising campaigns for consistency of message

I will look at the advertising campaign for Lancaster University and the different methods of advertising that they use.

One of the methods of advertising that Lancaster university uses to advertise to students is billboards. These billboards contain information about the university such as the university’s phone number and the university’s web address these are included in the website because they both can be used to find out more information about the university. The school’s logo is displayed in the top right corner so is the schools name this is so that when the logo is seen in the future you will associate it with Lancaster university. On each poster a few of the subjects that you can take at the university are listed. The slogan “am I Lancaster is used on all of the posters”












Another method of advertising that is used by Lancaster university is a website they use the same logo as in the posters however the side it is on has changed it is now in the top left corner. You can also search for courses on the website when you find one that you want to do the website will provide you with all the information you need. If you want more information though there is a phone number at the bottom of the website this can be used to provide you with additional information. At the bottom of the website there are icons for all the social media sites that you can find the university on. This is appropriate because social media sites like Twitter and Instagram are commonly used by the target audience of a university.
































Social media is used to advertise the university one example of a social media site that is used by Lancaster university is Instagram. The account picture is the same logo that was used in the posters and on their website, this has been consistent throughout. There is a link on the Instagram account that takes you to the university website where they can learn more about the courses that they offer. Social media sites are used because the target audience of a university uses them. Another reason that social media is used because a post may go viral or start trending and if this happens it increases how many people see it.

Another method of advertising that is used by Lancaster university is a YouTube channel. In the banner of the YouTube channel there is the web address for the university's website there are also the icons for the social media sites that you can find them on. On the YouTube channel you can find promotional videos about the courses that they offer.

The adverts all contain the logo of the school in the top left corner except for in the posters where it is in the top right corner. The same logo is always used so that the logo is associated with the school. No slogan is used on their Instagram account or their YouTube channel. A slogan is used in the posters and on the website however they are both different slogans. In the poster it says “Am I Lancaster” and “discover what you love”. As the slogans are different and not always used the message is inconsistent. The colour blue is used in both the posters and on the website however it isn't used on the YouTube channel it or on the Instagram account.

 This is a video off Lancaster university's YouTube channel this video is of a virtual open day the video follows someone as they walk around the university and show what its like. YouTube is commonly used by people who would be considering going to university this can then encourage them to go.

Another advertising campaign I will look at is for Edge Hill University

A method of advertising that is used by Edge Hill is a website. You can search for courses on the website it then provides the user with the information that they need. A phone number is included at the bottom of the website if additional information is required. Social media links are also included on the website this is because social media is commonly used by the target audience of a university.

Another method that has been used by Edge Hill University is YouTube. The YouTube channel for the university  contains the school logo this is so that when it is seen in the future it is associated with the university. It also has the web address for the university this is so that if people go to the YouTube channel before the website they can still get to the website.

This video shows of the sports campus of the university this will interest people who are considering doing something related to sport. YouTube is also commonly used by the target audience of a University