P1-Describe an existing media campaign

How universities advertise

Liverpool Hope University


I will be looking at the advertising campaign ran by Liverpool Hope university and the different methods of advertising that they use.

One of the methods that Hope University uses to advertise to potential students is social media this is done using sites such as: Twitter, Facebook and Instagram this is because they want to appeal to a young audience of people who have just finished high school. Social media is mainly used by younger people making it a good way to market towards them. As Hope advertises on lots of social media sites it increases the chance that people will find out about them and the courses that they offer at Hope University. The content that is posted on their social media accounts is about events that are going on in the school like open evenings. Using social media has a positive impact as they are hitting their target audience with important information.
https://twitter.com/LiverpoolHopeUK
https://www.facebook.com/LiverpoolHopeUniversity
http://www.instagram.com/liverpoolhopeuk/

Another method that is used to attract students is the Liverpool Hope university YouTube channel this channel creates videos explaining what it is like to be a student and events that take place at the university such as open days. Advertising on YouTube is an effective method of advertising because YouTube is commonly used by younger people are around the age where they would be considering going to a university. When uploading a video to YouTube you can put tags on it so that when specific things are searched your video comes up. E.g. if I put the tag “University” when someone searches that on YouTube my video will come up. This video shows a campus tour for the university this shows potential students what it is like there this may then encourage potential students to go to the college.
https://www.youtube.com/watch?v=lFxCed5hnYw

A method that is also used to advertise Liverpool hope university is their website this provides all the information that you would want to know about the university such as the courses that they offer and when the next open days are. Advertising using a website is an effective method because it provides the target audience with lots of information and has links to other methods of advertising such as their social media accounts and their YouTube channel which will further encourage them to enrol because how good the university looks.

Another method that is used to advertise is a TV advert this shows what the university looks like and the students that are at the university. This is an effective method of advertising because lots of people watch TV and you can target the advertising so that they are sown at certain times in the advert it said when the next open day was and what the university website was called this will give people more information. In the video you hear a woman talking about how she is confident this is being said over people looking happy this encourages people to go to the university.
https://www.youtube.com/watch?v=kyPPQzsAYOI